Ginger: a fruit with an intense and sweet taste but at the same time also spicy, just like the Opera.
The new project Ginger O’ is a way to ensure that in a moment when the theaters are closed and in difficulty, the Opera can continue to be lived and … worn in the form of a t-shirt.
The idea comes from three operasingers and a theater director: soprano Anna Maria Sarra, mezzo-soprano Giuseppina Bridelli, soprano Anna Corvino and the director Stefania Panighini. Together, they decided to tell the world of opera, by printing it on colored t-shirts whose messages, although they come from the past, remain universal. This is how the Ginger O ‘brand was born, offering limited edition t-shirts reserved for opera enthusiasts and more.
“The dresses always tell a story: the costume in the theater tells it, but also the soldier’s uniform, the grandmother’s apron, the little black dress by Chanel and the miniskirts of the 70s. On our t-shirts we tell the work, which launches universal messages that reach everyone “, explain the girls of Ginger O’, who continue: “Ginger O’ t-shirt always finds the right words for every circumstance: from the current gender equality, to the affirmation of personal freedom, satisfying the most rock souls, but also the most romantic ones. These t-shirts are a different way of narrating. Each of our shirts tells a story, which is also your story ”.
One of the t-shirt is dedicated to Verdi’s La Traviata, another with a rock soul is inspired by Puccini’s La Bohème and is combined with the figure of the legendary David Bowie. Still another one is inspired by the phrase “Far all’amor come assassine” from Mozart’s Cosi fan tutte, and the last one said “Bocca baciata non perde ventura. Anzi rinnova come fa la luna”, from the verse of Arrigo Boito in Verdi’s Falstaff.
Special testimonials of Ginger O ‘are well-known artists in the world of opera such as Mariella Devia, Kristine Opolais, Eleonora Buratto, Rosa Feola, Francesca Dotto and Marina Monzò.
In addition to the women’s line, a men’s collection is out this Spring.